There's a version of the health story online that goes like this. Someone eliminates a food group. Their chronic condition disappears. They post about it. Thousands of people copy them. I've lived a version of that story myself, and I want to be honest about what food can actually treat and what it can't.

I want to talk to you about a word I trusted for too long. Natural. For years I told myself that as long as sugar came from something natural, from fruit, from honey, from agave, it was fine. Then I read a 2025 review that put a number on it, and everything I thought about "healthy" sugar changed.

I spent twenty years selling food. Wine, olive oil, imports and exports across three continents. I sat in rooms where people decided what a bottle would say on the front and what it would say on the back. Then I started buying food as someone who needed to know what he was eating. That's when everything changed.

There's a version of the health story online that goes like this. Someone eliminates a food group. Their chronic condition disappears. They post about it. Thousands of people copy them. I've lived a version of that story myself, and I want to be honest about what food can actually treat and what it can't.

I want to talk to you about a word I trusted for too long. Natural. For years I told myself that as long as sugar came from something natural, from fruit, from honey, from agave, it was fine. Then I read a 2025 review that put a number on it, and everything I thought about "healthy" sugar changed.

I spent twenty years selling food. Wine, olive oil, imports and exports across three continents. I sat in rooms where people decided what a bottle would say on the front and what it would say on the back. Then I started buying food as someone who needed to know what he was eating. That's when everything changed.