Why everything you know about fat is wrong.

There's something my doctor told me that I haven't been able to stop thinking about since.

My doctor was the specialist who put me on keto. The man didn't have a single gram of fat on his body. And one day, almost casually, he told me something that changed the way I see everything.

In the 1960s, the sugar industry in the United States was in trouble. Studies were starting to come out linking sugar to heart disease and high blood pressure, that was just the beginning of the obesity epidemic.

The industry knew what was coming. So they did something about it.

They paid researchers at Harvard to publish studies pointing fingers somewhere else. At fat. The result came out in the New England Journal of Medicine in 1967. No mention of who had paid for it. Just the conclusion: fat was the problem. Sugar was fine.
This isn't a conspiracy theory. The documents exist. They were uncovered and published in JAMA Internal Medicine in 2016.

When my doctor told me this I felt something I can only describe as a quiet fear. Not panic, a feeling you get when you realize that something you assumed was solid ground was never really there.
I had followed the rules my whole life. I ate light, bought low fat products, avoided butter, chose margarine, drank skim milk, felt guilty every time I touched something that had real fat in it. I did everything I was supposed to do.
And still, I ended up in a cardiologist's office with triglycerides at 642.

That's when the question hit me.

If they were wrong about this, what else are we wrong about? How much of what we eat, what we buy, what we believe about our own health, has been shaped by industries protecting their bottom line and not our wellbeing?
I don't have all the answers. I'm no scientist or historian. But I know what happened to my body when I stopped following those "healthy" rules.
My triglycerides dropped from 642 to 108 and my cholesterol ratio lowered from 7.7 to 4.5.
No medication. Just real food.

If you've spent years eating low fat, buying light, following the rules, and still can't lose weight or feel the way you want to feel, I'd like to personally and directly tell you:

You were lied to.

Not by your doctor necessarily, nor a specific person. But by a system that decided decades ago that your health was less important than someone else's profit.

Real fat was never the enemy. The enemy has always been what replaced it.
Fatly Good exists because of that parking lot, those lab results, and that conversation with my doctor. And because once you see this, you can't unsee it.

Fat never felt so right.

Gustavo Rodriguez, Founder